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"Referrals run dry-- what next?" Interview with Cclarity.

"Referrals run dry-- what next?" Interview with Cclarity.

Jan 20, 2025

interview with singapore founder keith teo from cclarity
interview with singapore founder keith teo from cclarity
interview with singapore founder keith teo from cclarity

I had the privilege to talk to Keith Teo, the founder of Cclarity. Cclarity is a platform that helps generate LinkedIn posts suitable for your targeted audience.

Hi Keith, can you introduce yourself?

Hi, I am Keith, the founder of Cclarity. I used to be a product manager at Grab before deciding to venture out on my own.

Can you tell us the inspiration behind starting your platform and its mission?

I used to lead a software agency, and we did well with referrals from our warm network for a while. But soon those referrals ran dry and we couldn’t ramp up marketing fast enough. I want to help more B2B founders and coaches succeed with marketing so they don’t face this problem too.

What specific problem or need does your platform aim to address in the market?

LinkedIn is a paramount tool for professionals to share their thoughts and connect. It is essential in the world of business and marketing. However, many professionals struggle coming up with posts and articles that help tremendously with creating brand awareness. Hence, Cclarity has been created to help experts who have lots of knowledge but no time, to convert their thoughts into a well-formatted LinkedIn post and become a thought leader.

How does AI technology play a role in the services provided by your platform?

We use generative AI to suggest suitable formats based on your input, as well as to edit and improve the post with stronger hooks, for example. These stronger hooks contain keywords that help improve the algorithm and searchability of your articles on Google and LinkedIn.

How does your platform differentiate itself from others in the same space?

One of the biggest crackdowns currently is the blockage of AI articles on SEOs. We rely a lot on ChatGPT but many professionals do not realize that our reliance on it can affect our searchability. Our USP is in converting the user’s knowledge and insights into a well-formatted LinkedIn post, with suggestions for hooks and other ways to improve your content.

We do not automate generating LinkedIn content or posting comments. All of those content will still be posted by you, through your ideas. Cclarity is only here to make it better.

What are the primary benefits of using AI-generated content for businesses and individuals?

A typical well-formatted draft from CClarity helps our users increase engagement for their posts, and save up to 5 hours per week crafting LinkedIn posts.

We do not believe that AI should take over the creative process in writing— it is still the responsibility of professionals to share their thoughts. AI is here to help with writer's block by creating a layout for you to consider.


Can you discuss any challenges or limitations associated with AI-generated content, and how does your platform address them?

Most people find AI content generic and does not sound human, with obvious tell-tale signs when certain words or phrases are used. As mentioned, Google is now picking up on AI-generated content.

I personally do not think this is a challenge or limitation— AI should be used as prompts and provide formats for authentic content, something that Cclarity can help users overcome.

What level of customization and personalization can users expect when using your platform for content generation?

To start, share a draft with us - you can be brief, but be specific. We’ll use that draft and convert it into a well-formatted LinkedIn post. As you use Cclarity more, you will be better aware of the prompts to use to generate better ideas.

Can you share any success stories or case studies that highlight the effectiveness of AI-generated content?

AI is here to help us improve in our efficiency. Just like how REALIZER is here to help improve the quality of your connection with potential leads, Cclarity boasts a 17% increase in engagement in her posts.

What types of businesses or individuals can benefit the most from using your platform, and how?

Our product is mostly industry-agnostic. However, we are currently targeting coaches, financial advisors, Solopreneurs, and founders. These are the people are need to post content on LinkedIn regularly and Cclarity aims to help them with an everyday task. We want to make posting meaningful, rather than it being a chore.

Try our product for free - no credit card is required. Visit www.cclarity.io

What role do you see AI technology playing in the future of content creation and marketing?

I expect to see AI being used a lot more for content generation, automation and analytics. For example, REALIZER uses AI to crawl LinkedIn for information of profiles based on email addresses to improve buying signals. That is an impressive tool, in my opinion.

Cclarity helps with content creation that sounds more authentic. Even for non-native writers, AI can help generate messages that sound more like 'ourselves'.

Finally, where can businesses or individuals go to learn more about your platform and explore its services?

Visit https://www.cclarity.io/

I had the privilege to talk to Keith Teo, the founder of Cclarity. Cclarity is a platform that helps generate LinkedIn posts suitable for your targeted audience.

Hi Keith, can you introduce yourself?

Hi, I am Keith, the founder of Cclarity. I used to be a product manager at Grab before deciding to venture out on my own.

Can you tell us the inspiration behind starting your platform and its mission?

I used to lead a software agency, and we did well with referrals from our warm network for a while. But soon those referrals ran dry and we couldn’t ramp up marketing fast enough. I want to help more B2B founders and coaches succeed with marketing so they don’t face this problem too.

What specific problem or need does your platform aim to address in the market?

LinkedIn is a paramount tool for professionals to share their thoughts and connect. It is essential in the world of business and marketing. However, many professionals struggle coming up with posts and articles that help tremendously with creating brand awareness. Hence, Cclarity has been created to help experts who have lots of knowledge but no time, to convert their thoughts into a well-formatted LinkedIn post and become a thought leader.

How does AI technology play a role in the services provided by your platform?

We use generative AI to suggest suitable formats based on your input, as well as to edit and improve the post with stronger hooks, for example. These stronger hooks contain keywords that help improve the algorithm and searchability of your articles on Google and LinkedIn.

How does your platform differentiate itself from others in the same space?

One of the biggest crackdowns currently is the blockage of AI articles on SEOs. We rely a lot on ChatGPT but many professionals do not realize that our reliance on it can affect our searchability. Our USP is in converting the user’s knowledge and insights into a well-formatted LinkedIn post, with suggestions for hooks and other ways to improve your content.

We do not automate generating LinkedIn content or posting comments. All of those content will still be posted by you, through your ideas. Cclarity is only here to make it better.

What are the primary benefits of using AI-generated content for businesses and individuals?

A typical well-formatted draft from CClarity helps our users increase engagement for their posts, and save up to 5 hours per week crafting LinkedIn posts.

We do not believe that AI should take over the creative process in writing— it is still the responsibility of professionals to share their thoughts. AI is here to help with writer's block by creating a layout for you to consider.


Can you discuss any challenges or limitations associated with AI-generated content, and how does your platform address them?

Most people find AI content generic and does not sound human, with obvious tell-tale signs when certain words or phrases are used. As mentioned, Google is now picking up on AI-generated content.

I personally do not think this is a challenge or limitation— AI should be used as prompts and provide formats for authentic content, something that Cclarity can help users overcome.

What level of customization and personalization can users expect when using your platform for content generation?

To start, share a draft with us - you can be brief, but be specific. We’ll use that draft and convert it into a well-formatted LinkedIn post. As you use Cclarity more, you will be better aware of the prompts to use to generate better ideas.

Can you share any success stories or case studies that highlight the effectiveness of AI-generated content?

AI is here to help us improve in our efficiency. Just like how REALIZER is here to help improve the quality of your connection with potential leads, Cclarity boasts a 17% increase in engagement in her posts.

What types of businesses or individuals can benefit the most from using your platform, and how?

Our product is mostly industry-agnostic. However, we are currently targeting coaches, financial advisors, Solopreneurs, and founders. These are the people are need to post content on LinkedIn regularly and Cclarity aims to help them with an everyday task. We want to make posting meaningful, rather than it being a chore.

Try our product for free - no credit card is required. Visit www.cclarity.io

What role do you see AI technology playing in the future of content creation and marketing?

I expect to see AI being used a lot more for content generation, automation and analytics. For example, REALIZER uses AI to crawl LinkedIn for information of profiles based on email addresses to improve buying signals. That is an impressive tool, in my opinion.

Cclarity helps with content creation that sounds more authentic. Even for non-native writers, AI can help generate messages that sound more like 'ourselves'.

Finally, where can businesses or individuals go to learn more about your platform and explore its services?

Visit https://www.cclarity.io/

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Looking to improve lead management and drive data-powered results?

Start using REALIZER.AI today to seamlessly handle everything from lead capture to deal closure.

Waiting List Contacts will receive :

2 months free!

Sign Up For Our Waiting List

Looking to improve lead management and drive data-powered results?

Start using REALIZER.AI today to seamlessly handle everything from lead capture to deal closure.

Waiting List Contacts will receive :

2 months free!

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© 2025 Cobalt Inc. All rights reserved.

© 2025 Cobalt Inc. All rights reserved.